2020 has been the year when the world became fully digital. Now, in the year 2021, it’s time to step it up a level.
With no room for doubt, any brand’s performance is now evaluated on the quality of content generated across all digital channels. In-house or freelance content writer, undeniably, play a significant part in this.
Hiring a freelance content writer to represent your brand isn’t always the most stress-free or enjoyable process.
The way you hire and deal with your content writer has an effect on the kind of content you get, how much time and money you spend, and how your audience perceives your brand.
In this post, we’ll look into the key tips and tricks to hire an expert freelance content writer while also discussing some common pitfalls to keep away from.
Let’s get started!
How to Hire an Expert Freelance Content Writer?
New businesses and entrepreneurs often hire freelancers without having a plan in mind. This leads to a breakdown in communication, which may result in the production of content that isn’t relevant to your business goals.
Prepare a content brief to present to prospective writers while keeping your company objectives in mind.
Browse Through the Freelance Marketplaces
In 2021, freelancing is one of the fastest-growing markets. As a result, there is no shortage of platforms offering freelance services on the internet nowadays.
You can browse popular marketplaces like TaskShift to find and hire competent freelance content writers.
You can filter through your search by evaluating freelance writers based on their ratings, industry experience, work samples, and clients’ feedback.
It’s obvious that all freelancers won’t charge the same amount for their services. Based on their expertise, experience, and prior projects, the freelance writers’ pricing range varies from one freelancer to the other.
Setting a financial upper limit for content ahead of the hiring process can help you narrow down your search and discover a freelance writer that matches both your needs and your budget.
Look into Some Writing Portfolios
Check out the portfolio of some of the top freelance content writers available on your chosen site as it is a great way to start vetting your first round of possible hires.
You may get a sense of the skill level of freelance writers using this method. They won’t be worth the hire if they often misspell words and use improper punctuation.
Compare the portfolios of the writers who specialize in your required niche of writing. For instance, if you need a blog writer, hunt and reflect upon the profiles that include blog writing samples.
Try to Find Experienced Resources
Experience counts a lot when you’re all set to hire a content writer. A writer becomes excellent at understanding a content brief over many years of working on different projects for various customers.
Expert content writers have a good knowledge of how to produce content that makes sense and is in line with the web development company’s message and values.
And of course, working with an experienced writer is also much easier than working with someone who is just starting out in the field.
As a result, seek experience while evaluating portfolios.
Discuss The Importance of Meeting Deadlines and Sticking to A Schedule
Let’s suppose you’ve discovered someone who’s a good fit for you. They are skilled and are enthusiastic about the company’s product or service.
Now you have to find out whether they can fulfil your deadlines and if they have time in their schedule for you.
Unquestionably, freelancers work for other businesses as well. As a result, working with freelancers who have many clients necessitates open communication and honesty.
Discuss your scheduled timeline and the turnaround you need. Understanding your writer’s pace and response times can help you avoid unpleasant situations in future.
5 Common Pitfalls to Avoid When Hiring a Freelance Content Writer
Not Defining the Scope of Your Work: When you don’t convey clear project requirements, your writer won’t be able to gain a comprehensive picture of how to align the content with your strategy.
- Failing to Inform the Writer About Your Product or Service: It’s in your best interest to give your writers all the information they need to help them produce great content for you.
- Hiring the Lowest-Cost Writer: One of the biggest mistakes is to go for cheap resources just to save a few dollars. It’s good to strike a balance between price and quality depending on the quality and amount of work you need.
- Failing to Evaluate Portfolios and Samples: Never overlook the importance of sifting through portfolios and work samples. Past work is the greatest indication of a writer’s skill level.
- Inability to Set Deadlines: Requesting work under a tight deadline may result in low quality work, which can lead to the loss of your best writers. It’s a good idea to discuss with your freelancer and establish a clear deadline that works for both of you.
Over to You
If you follow all of the tips above, it will ensure that your chosen writer has the skills and competence to make your business thrive, while developing a professional and fruitful working relationship at the same time.
Don’t overlook these tips and you’ll be considerably pleased with what your writer’s creativity brings to the table.