What is web traffic
A basic definition of website traffic would-be visitors to a website. As with most things on a PC, there are many different types of web traffic and they all have slightly different meanings. For example, in an advertising context, Web Traffic means visitors to your site from Google or another search engine (the main difference between them is whether or not you have spent any money on their service). However, that's only one type of Web Traffic and if you use a WordPress blog for example you will probably also have visitors coming in from other websites that link to yours – that's cross-linking. There are others but generally speaking if people can't find your site via Google, then it isn't getting any Web Traffic at all!
Why web traffic is important
Even if your business is selling offline, you need to have a website in place. A website can boost your sales by serving as an information portal for prospects who may be searching online for your products or services. It’s also a great way to establish your credibility and demonstrate that you are a real business with an established history. Web visitors typically convert at lower rates than customers coming from other sources, but they tend to spend more per order than phone or email leads. Plus, getting someone’s contact information is relatively easy once they visit your site, so it can lead to increased future sales opportunities as well!
Step 1 - Define your goals
Before you start looking for ways to increase your web traffic, you need to define what you are trying to achieve with it. Web traffic is free and cheap so there is no point in spending lots of time and money on it if your site or project has no purpose. Your goals will drive your strategy when looking for ways to increase your web traffic; they will dictate which methods are right for you. Are you trying to improve search engine rankings, generate more qualified leads, grow an email list, etc.? Whatever it is that you want from your site visitors, there is a way of reaching them online - although some methods may suit certain goals better than others.
Step 2 - Get Found
You must first be found on Google, Bing, and Yahoo! for your targeted keywords if you want organic traffic to your site. To do that, you will need to have a presence on their search engines either via paid search advertising (Google Adwords) or getting listed in their directories. I recommend learning how to do both because although they can be very expensive tools, it is worth it when you start seeing all of your online marketing costs diminishing with that free organic traffic that is pouring into your site every day.
Step 3 - Know your audience
When people come to a website, they are usually in a hurry. They have things to do and places to go, so anything that can be done on their behalf will be greatly appreciated. They may not be trying to do business with you, but if you provide them with what they need quickly and easily, your chances of converting that person into a client or customer grow dramatically. For example, let’s say someone comes across your site searching for something like how to get rid of hiccups or how long does it take for hiccups to stop? You know from your research earlier in Step 2 - Know Your Audience that there is a lot of interest in certain topics related to those phrases.
Step 4 - Create valuable content
Now that you’ve written your first draft of your content, go back and edit it. After that, start promoting it by using tactics like guest blogging, building relationships with industry influencers, and promoting it to your email list (if you have one). If you don’t have an email list yet, I recommend starting with a free service like Mail Chimp. It has a variety of templates to use for newsletters. The next step is scaling up from there by finding a way to get consistent referral traffic from search engines. This could be done through SEO or social media marketing (like Facebook Ads or Twitter ads). In time, these tactics can help take your business and website to another level.
Step 5 - Drive Traffic
Use various strategies to get users to your website, who will then hopefully convert into sales. PPC (pay per click) is an online advertising model that uses a bidding system between advertisers and search engines. You can bid on certain keywords that are relevant to your business, for example, buy the best dog food, the best price for dog food, or the best price for dog food in Singapore. By doing so, you're directly able to get your advert in front of people who have searched for those words. The traffic resulting from PPC will usually be cost-effective as you only pay when someone clicks on your adverts.
Step 6 - Build an email list
Once you’ve written a few articles, publish them to your website and distribute your content. Start with links from other websites, ask influencers to share your work, post it on Reddit and Medium (especially if you're targeting an audience that frequents these sites). You can also promote your own posts by sharing them on Twitter and Facebook. Having an email list will help deliver fresh new content straight to subscribers’ inboxes on a regular basis; not only is it more convenient for them but also helps build loyalty which makes people more likely to click links in any emails that you send. When someone clicks through one of these emails, they'll land directly on your website where they can convert into leads or customers.
Step 7 - Measure results
So how do you know if what you are doing is working? This can be a difficult question to answer, and there are many different ways to measure your progress. The first thing to think about is what metrics will help you determine whether or not you have succeeded at each step along your journey. Think about how much time, resources, and effort went into developing and executing your online marketing strategy. Think about each unique aspect of your campaign, such as Content marketing, PPC, SEO, etc., that made up your strategy, and then determine which metrics specifically apply to these activities. Take all of these pieces of information into consideration when measuring results from your SEO campaign.
Key Steps to Increase Web Traffic! Know that there are numerous ways you can boost your web traffic, but just because something works for someone else doesn’t mean it will work for you. What may have worked two years ago might not be effective today. But don’t worry; in business, everything is always evolving. This evolution forces us to constantly come up with new ideas and innovate so that we can survive in a fast-paced world. No matter what business you’re into, learning how to increase your web traffic is an absolute must!