Open Bidding is simple to use once you get going, but Google made it a little challenging to access the option. How come that? Only publishers with Google Ad Manager Accounts can access it.
You must submit a request to use Open Bidding once you have an Ad Manager account. Then after concluding a contract, manually add demand parties. If you want to apply Google Open Bidding and integrate Top SSPs with Google AdX, Increase Rev is the best network you should opt for.
Now that you know the requirements let's assist you in setting up the open bidding account for your website!
Accessibility to Open Bidding is made possible via Google's Ad Manager, a server-side, uniform marketplace (GAM). It enables publishers to invite yield partners (demand partners) to contest for ad inventory in real-time, including ad networks and exchanges.
To offer a substitute for header bidding, Google developed Open Bidding. The goal was to provide a method for integrating demand partners other than Google and to lower page latency.
The Open Bidding auction is done on an ad server, while header bidding is run on the user's browser. The user's device can load the advert setup more easily.
However, enabling Open Bidding on the ad server is the biggest obstacle. If you don't have a Google AdX account, first, you need to create one. After that, to obtain this server-to-server bidding solution, a publisher and exchange partners must complete a short set of duties.
You can set up Open Bidding in the Ad Manager if you have completed the requirements above and received Google's permission. Publishers can go to Delivery > Yield Group* to check whether or not Open Bidding is enabled.
For publishers whose accounts have been verified by Google for the Open Bidding feature, Yield Group and Web targeting options are available in the Ad Manager (DFP).
A publisher must explicitly allow demand partners in Google Ad Manager before they may compete for their ad clicks. To enable demand partners to participate in open Bidding, follow the below steps.
A yield group is a collection of Google's ad exchange (which is automatically included as a yield partner) and other exchanges or networks. Publishers can select which ad inventory and to whom they want to distribute them through Exchange Bidding.
To let them contend for your focused marketing inventories, publishers must add other third-party yield partners in addition to Google Ad Exchange. To add a third-party partner and make it eligible for exchange bidding, follow the below steps.
Publishers can maximize Open Bidding and header bidding by combining server-side and client-side header bidding.
Based on historical data, IncreaseRev, a header bidding platform, dynamically chooses 6–8 top SSPs for the client-side auction. The client-side auction, which contains Google's Open Bidding, is supplemented with an extensive list of over 50 SSPs. Because the client-side auction is small, the most active SSPs can bid client-side with high CPMs and quicker page loads. Also, their partners have routinely attained Standard Web Vitals of about 100/100 due to the improved page load time.
Open Bidding can be challenging at first. Like header bidding, it may be massively lucrative once you master it.
Custom yield reports can be made by publishers using Google Ad Manager. The publisher can learn more about the greatest and the worst ad placements with the aid of these studies, which they might use to strengthen the inventory by focusing on its weaknesses. The best approach would be to let experts like Increase Rev manage it for you.
Also, Read How To Optimize Your WordPress Website for Mobile Devices in 10 Proven Ways
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