Since consumers today have a lot of choices, brands need to focus on promoting their products or services in the best way possible. This is where a good digital marketing strategy can help you achieve the desired results. Your website is crucial to the success and growth of your business, so it’s crucial to attract higher traffic with email marketing or banner ads.
If you think about it, banners can be quite effective for getting the attention of consumers. They are displayed on web pages and used by businesses to create awareness or recognition. Now, banner ads might be slightly tricky to design as you want to send out the right message without disrupting people from browsing. Here are a few ways that you can design a banner that attracts visitors to your website successfully.
- Highlight Visual Brand Identity Elements
When it comes to creating an effective banner, it is very important to draw attention to elements of your visual brand identity. So highlight the logo design, shapes or icons, and tagline to create awareness or recognition. The banner ad should represent your brand closely so that it’s easier for people to identify the elements. Make sure that the company logo is prominent and clearly visible anywhere.
This is one of the most crucial factors to consider for the banner design. With an appealing symbol, colors, and typography, you can make a positive impression on the audience and convince them to visit your website. Before anything else, focus on creating a relevant and suitable logo that tells people what the business has to offer instantly.
You can look through DIY options such as an online free logo maker tool and get an impressive brand symbol for branding and marketing. By highlighting such elements, you could easily generate more interest in your products or services and attract more visitors to the web page in a short time.
- Pick A Relevant Color Scheme
This can help you achieve the desired results with your banner ad. Before you start working on its design, think about where it might be placed or located. To keep people interested, it’s a good idea to pick colors that reflect your brand values and make the banner stand out instantly. If you go with a scheme that clashes with different background elements or overwhelms the viewer, you might find it challenging to attract higher traffic to the website.
Some banner ads also feature the brand colors to avoid confusing the audience and create more familiarity. You can choose to create a contrast of bold colors or opt for soothing tones that are relevant to the industry. Do extensive research when designing your banner and select a scheme that connects with the audience and convinces them to look for more information.
Keep in mind that the banner appears on various web pages so you want to make sure that it does not appear disruptive. Otherwise, people might just skip through the ad and dismiss the information as well. To prevent such a situation, it is important to include high-quality and attractive visuals in the design. This will help keep the viewer interested and encourage them to visit the website immediately as well. Appealing visuals can draw attention anywhere which is why you might find it easier to attract more visitors on mobile devices too.
Banner ads have proven to be quite successful for marketing and promotion. Many small businesses and companies advertise holiday offers, discounts, and their products or services successfully by placing them in the right locations. The trend is expected to continue in the future as well with banner ad spending expected to increase to $65 billion by 2025.
You can also achieve your marketing goals and boost awareness among the audience by adding impressive visuals to the design.
With a catchy headline and informative body text, you can send out the right message from the first look. It is crucial to avoid adding a lot of visuals or elements to the banner design as you could confuse people about what you want to say. Stick to a minimalist format and include the relevant information about your brand, products, or services. For example, if you are promoting your travel company, you can incorporate images of popular tourist locations and contact or payment details at the bottom.
Take a look at the example of a banner below. It is minimalist and conveys all the essential information without a lot of clutter or chunks of text.
Image Source: Pinterest
You can also choose a simpler design and draw attention with a bold headline or background colors. By creating a minimalist banner, you can easily place it across various pages and convince people to visit your website immediately.
To Sum Up
These are some of the steps that you can follow to design a banner that attracts visitors to the web page in a short time. Keep them in mind to create one that appeals to the target audience and helps draw higher traffic without disrupting the browsing.